Tiếng ViệtAs renewable energy becomes a global trend, an increasing number of businesses are showing interest in solar power solutions. However, real-world experience indicates that awareness of the long-term benefits, economic value, and sustainability of solar power is not yet fully comprehensive. Recognizing this, INS Energy has decided to invest heavily in its communication activities, aiming not only to promote its brand but also to enhance the understanding of its clients and the broader market.
Communication Objectives: Clearly Positioning Benefits and Trends
According to INS Energy, its new communication strategy is built on three key objectives. First, to help businesses better understand the renewable energy sector in general and solar power in particular. Second, to provide accurate information about the tangible value and real-world benefits that solar power brings to an enterprise. And finally, to guide clients in grasping global development trends and the supportive policies of the Vietnamese government, enabling them to prepare and make well-informed investment decisions.
Investing in Quality Content Production
To achieve these objectives, INS Energy is focused on producing a diverse range of media content. The company is prioritizing the development of in-depth articles on its website to provide foundational knowledge and analyze the value of solar power in production and operations. In parallel, INS Energy is investing in professional photography and video production to highlight the practical benefits of solar power systems for businesses. This content is also linked to project updates and notable company activities, helping clients and partners receive transparent and timely information.
Not limited to its website, INS Energy is expanding its communication activities across multiple other online platforms. Facebook and LinkedIn have been chosen as key channels to connect with the business community and investors. Notably, INS Energy is leveraging Facebook advertising to reach its target customer groups. The long-term goal is to build these online channels into useful and reliable sources of information for the renewable energy market in Vietnam.
Rebuilding the Corporate Profile to International Standards
One of the significant highlights of INS Energy’s communication strategy is the creation of a new version of its corporate profile. INS Energy is investing in developing a well-structured content portfolio that makes it easy for clients to accurately assess the company’s capabilities and experience.
In addition, the company has conducted professional photoshoots of its personnel and facilities and invested in high-quality design, printing, and translation services to meet the needs of large domestic and international clients. This is considered a strategic move to enhance INS Energy’s image and credibility in the market.
With this systematic approach to communications, INS Energy is not only affirming its pioneering position in the renewable energy sector but also providing businesses with a reliable, current, and practical source of information. Businesses interested in solar power solutions or wishing to learn more about clean energy trends can connect directly with INS Energy for expert consultation and partnership on their sustainable investment journey.